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Artist's books - Dada Series - Decalogue
DECALOGUE OF THE ARTIST'S BOOK
The DECALOGUE with the commandments for the creation of artist's books in the DADA Series by Paolo Aldi: Fluttuazioni, Sunny Flowers, Futurist Portraits of the Third Millennium, Civil Pilgrimage of Peace, Without Words. Motivations and rules that are the basis of the artistic operation that is the DADA Series. The Dada Series is an operation that necessarily aims to build at least a minimal relationship between myself and those who acquire one of my artist's books.
1. DEMOCRACY. Allow everyone to enjoy my photographs without having to spend large sums.
2. ATTENTION. Each of my artist's books is in several editions, but each edition is a unique copy that differs from the others by a different arrangement of the photographs contained. The collector knows that the book I deliver is similar but different from all the others. This uniqueness is a sign of attention and my recognition to the collector.
3. MULTIPLICITY. There are many editions, theoretically as many as the possible combinations of the arrangement of the photographs contained. This broadens the audience of those who can have my artist's book.
4. LESS. Each new edition costs a little more than the previous one, so the first, those more ready to believe in my work, are rewarded with a better price.
5. NO. No to market laws that want the artist's book in the first edition to be more valuable and expensive than the subsequent ones. No to intermediation, to distributors who stand between the artist and the collector, between the artist and those who want his art.
6. ORDER. Each of my artist's books is made to order.
7. HAND. The book is packaged directly by me and my wife.
8. DEDICATED. The book is dedicated to the collector.
9. RELATIONSHIP. The direct order of the artist's book, its packaging, the dedication, and the delivery are the construction and moments of a relationship.
10. DADA. Is all this absurd?
It's DADA!
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